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Case study · AI Sales Automation / Conversational AI

Turning cold outreach into real conversations with AI voice agents.

A real-time speech-to-speech agent that calls leads, holds natural conversations, books meetings and triggers follow-ups automatically.

Client
SettleOn AI
Industry
AI Sales Automation / Conversational AI
Delivery
AI voice agent, backend automation and landing experience
Capability
Voice AI

The challenge

What SettleOn AI was up against.

Service businesses depend on outbound calls and follow-ups, but manual dialling, rigid IVR and disconnected email tools made outreach high-effort and low-conversion.

  • Manual calling and scheduling
  • Rigid IVR that breaks conversation
  • No understanding of caller intent
  • Disconnected follow-ups

The solution

What we built.

Skugal engineered a voice agent platform that initiates calls, talks naturally, negotiates times and hands off to automated follow-up workflows.

01

AI phone agent

API-triggered outbound calls with live two-way speech, objection handling and natural scheduling.

02

Real-time conversation engine

Continuous listening and intent detection with prompt-engineered conversation logic.

03

Recording & call intelligence

Every call stored as the basis for summaries, sentiment and next-action agents.

04

Automated follow-ups

Prompt-driven emails based on call outcomes, unsubscribe handling and test-vs-production safeguards.

How it works

From input to outcome.

  1. API trigger
  2. Twilio call initiation
  3. Real-time AI voice agent
  4. Live conversation
  5. Recording
  6. Email follow-ups & scheduling

Business impact

What changed.

SettleOn AI operates as a living sales agent that calls leads, books meetings and improves through better prompts and workflows.

Technology

  • Twilio
  • OpenAI Realtime API
  • AWS EC2
  • Prompt-driven email workflows
  • Feature flags
  • Natural AI conversations replaced scripted IVR
  • Conversational, not form-based, scheduling
  • Consistent automated follow-ups
  • An agent-extensible platform, not a one-off bot
It doesn’t automate calls. It automates conversations, and what happens after them.

Next step

Have a similar challenge?

Tell us about the workflow or product. We’ll come back with an architecture, a delivery plan and where AI agents fit.

ISO 9001:2015 certificate issued to Skugal Technologies Private Limited, certificate number QD-98140/1125

Quality management system

ISO 9001:2015 Certified

Skugal Technologies Private Limited has been independently assessed and found to comply with ISO 9001:2015 for providing quality IT services and software development solutions.

Certificate No.
QD-98140/1125
Standard
ISO 9001:2015
Issued
24 Nov 2025
Valid until
23 Nov 2028
Certification body
Revolutionary Certifications Services (RCS Cert)

Client ID 95268. Validity is subject to annual surveillance audits (next due 23 Nov 2026). Verify at thesasl.co.uk.