Public trade portal
Product and service pages for steel, metals, ore and commodities, a resource library of HSN codes, Incoterms and trade tools, process overviews and lead capture.
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- Simport — Somani Group
Case study · International Trade / Supply Chain
Turning traditional trade operations into a digital global trade interface.
Simport, the global trade services unit of the Somani Group (founded 1696), now runs enquiries, documentation and partner engagement from one enterprise website and admin platform.
- Client
- Simport — Somani Group
- Industry
- International Trade / Supply Chain
- Delivery
- Corporate website and custom admin panel
- Capability
- Product Engineering
Results at a glance
~70%faster content and service updates
The challenge
What Simport — Somani Group was up against.
Simport needed to digitise its trade service lifecycle, from enquiry to documentation, supply chain visibility and partner engagement. The previous system lacked real-time control, centralised enquiries and reporting, and a brand presence matching the group’s footprint.
- No real-time control over content and processes
- No central enquiry, documentation and reporting
- Limited oversight of global operations
- Brand presence not aligned with the enterprise
The solution
What we built.
Skugal built a dynamic, enterprise-grade website backed by an admin panel purpose-built for global trade, turning the web presence into a trade operations hub rather than a brochure.
Admin panel
Central content management, lead and enquiry tracking, trade documentation, partner integration points and role-based access.
Monitoring & reporting
Tracks enquiries, conversions, regional engagement and resource downloads.
How it works
From input to outcome.
- Partner discovers services
- Enquiry & lead capture
- Admin tracking & documentation
- Regional follow-up
- Reporting & insight
Business impact
What changed.
Simport’s static online presence became a living trade platform supporting global partner engagement, operational transparency and growth, in step with the Somani Group’s long legacy.
Technology
- Custom CMS
- Admin portal
- Partner APIs
- Role-based access
- SEO & caching
- ~70% faster content and service updates for global operations
- Unified platform aligning brand perception with trade capability
- Centralised lead and document management
- Consistent experience across geographies and business units
A historic trade house, now with a digital operations hub to match.
More case studies
Related work.
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